The market for the AGATHA TM Oral Hygiene System is broadly divided into two segments: an industrial market targeting institutions and professionals, and a consumer market. Within the US, the entire market is estimated to be well over 5,000,000 units.

Midian plans to focus initially on the institutional market within the first year phase. This market segment comprises of the hospitals, nursing homes, home health agencies and hospices treating special needs, and circumstance patients. In 1996, over $500 billion was spent in care and treatment of the contributing and causative diseases and conditions of these patients. This segment was identified as Midian’s initial target because product acceptance within this segment will allow faster adoption by the other market segments.

The professional care (dental and veterinarian) markets will follow in the next phase. Entry into the professional care market will increase the annual revenue projections approximately two-fold from year 2 onward.

Initial Markets For The AGATHA Oral Hygiene System