Midian International (USA), Inc. (“Midian”) is a wholly owned subsidiary of Tetracton Holding Company Ltd., (“Tetracton”). Tetracton is a Cayman Islands Corporation and has granted Midian exclusive rights to exploit the technology of the AGATHA Oral Hygiene System in North America.
The goal of Midian is to provide an efficacious and continuously evolving solution to the management of oral hygiene for both the human and domestic animal population.
The business model is one of rapid but controlled growth predicated on the following strategies.
The first strategy is the application of the 80/20 rule whereby initial marketing and sales efforts in each target market will focus on penetrating the top 20% of such markets that contribute 80% of the revenue for each such market.
The second strategy is the deployment of an experienced marketing and sales force, that is a marketing and sales force where each individual has established a long and proven personal credibility with their client base, and as such do not have to sell themselves before they can sell the product.
The third strategy is not to reinvent the wheel, and so wherever possible will capitalize on the successful reputations and business practices of existing, marketing, sales, manufacturing, and distribution organizations by establishing third party channels/strategic business alliances with such organizations to promote, sell, manufacture, and distribute Midian products. |
|
